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Home / Citrix & VDI / Citrix Traditional Licensing

Citrix & VDI · Citrix Licensing

You Bought Citrix.
Now Use All of It.

Buy, renew and optimize Citrix subscription licensing, including Citrix Universal Hybrid Multi-Cloud (UHMC), the Citrix Platform License and the new Citrix Platform Flex, through a Citrix Platinum Partner that turns on everything you're already entitled to.

Book a Citrix License ReviewExplore Citrix Platform Flex

What Is Citrix Traditional Licensing?

Citrix traditional licensing is a term subscription you buy from Citrix through an authorized partner, such as Citrix Universal Hybrid Multi-Cloud (UHMC) or the Citrix Platform License. Citrix has consolidated hundreds of standalone SKUs into these platform subscriptions, so one license now covers Citrix DaaS plus networking, the hypervisor, endpoint OS, monitoring and Zero Trust access.

Most organizations only use part of what they pay for. Altanora is a Platinum Citrix Fusion Resell partner, and we manage your renewals, keep your licensing right-sized, and activate the entitlements you already own.

Finance and IT reviewing Citrix subscription licensing and renewal costs
One Citrix platform subscription, many products included.

Three Ways to License Citrix

Comparison of Citrix traditional subscription licensing, Citrix Platform Flex and Altanora pay-as-you-go licensing
FeatureTraditional subscription (UHMC, Platform License)Citrix Platform FlexPay-as-You-Go (Altanora FlexDaaS)
How you payTerm subscription for your Citrix platformPool of Flex credits, consumed monthlyMonthly, based on use
CommitmentSubscription termTypically 3 to 5 yearsNone; month to month
InfrastructureYou run it: on-premises, hosted or your cloudCitrix-managed cloud, built on Microsoft AzureYour choice of location
SizingLicensed users or devicesBy persona: task, knowledge and power workersScale up or down each month
Best forOrganizations running their own Citrix environmentsMoving to the cloud with predictable spendChanging headcount and no long-term commitment

Want month-to-month licensing? See Pay-as-You-Go Citrix Licensing →

What's Included in Your Citrix Platform Subscription

UHMC and the Citrix Platform License replace a stack of third-party tools. If you own them, you may already be entitled to all of this.

☁

Cloud and on-premises rights

Run Citrix DaaS in the cloud and on-premises under the same license, and move between them at your own pace.

🌐

NetScaler

Up to 999 NetScaler VPX instances with the Premium feature set and pooled bandwidth, for load balancing, gateway and WAF. Managed NetScaler →

⚙

XenServer

Up to 10,000 sockets of XenServer to host your Citrix workloads, with no separate hypervisor licence to buy. Managed XenServer →

🔑

Citrix SecurAccess ZTNA

Zero Trust access to internal web, SaaS and TCP/UDP apps that replaces traditional VPNs.

📊

Citrix Experience Insights

End-to-end user experience monitoring and endpoint security analytics, formerly uberAgent.

🛡

Citrix Device Posture

Continuous, context-aware access checks based on device, location and network, formerly deviceTRUST.

🖥

Citrix UniconOS

A secure, read-only Linux endpoint OS that turns existing PCs into thin clients, formerly eLux and Scout.

🔐

Citrix SecurAccess with Chrome Enterprise

Browser-native Zero Trust access and data loss prevention for web, SaaS, SSH and RDP apps, included in the Citrix Platform License. Learn more →

Real Client Savings From Citrix Entitlements

$2.4Mper year: a telco replaced VMware with XenServer for VDI workloads
$1.2Mper year: a telco replaced IGEL with Citrix UniconOS
$124Kupfront, plus $30K a year: a healthcare provider replaced an end-of-life ADC with NetScaler
$50Kper year: an insurer replaced ControlUp with Citrix Experience Insights

Savings from Altanora client engagements, using products included in their existing Citrix licensing. Your results depend on your environment and entitlements.

New: Citrix Platform Flex

Launched in May 2026, Citrix Platform Flex is a credit-based way to license the Citrix platform on Citrix-managed cloud infrastructure, sized to how each group of users actually works. It's not the same as Altanora FlexDaaS, our pay-as-you-go plan.

One pool of Flex credits

Buy a pool of Flex credits, typically over 3 to 5 years, and use it across Citrix DaaS Flex, Experience Insights, SecurSpaces and SecurAccess with Chrome Enterprise. Credits are consumed monthly.

Persona-based computing

Map users to task, knowledge and power worker personas, so browser-based staff aren't paying for GPU desktops. Reassign personas as your business changes.

Predictable cloud spend

Replace unpredictable cloud VM bills with a flat, per-user rate on Citrix-managed infrastructure built on Microsoft Azure, with no new procurement cycle to scale.

Two ways to buy

Turnkey, where a partner owns, hosts and manages Flex for you, or traditional, where you own the Flex license and use a partner for services.

Use your Azure commitment

Platform Flex can be bought through the Microsoft Marketplace, so it can draw down your Azure consumption commitment (MACC).

Flex readiness with Altanora

We map your personas, size your credit pool, model the cost and plan the migration. Readiness work may qualify for Citrix Funded Pro Services.

How Altanora Manages Your Citrix Licensing

A Platinum Citrix Fusion Resell and Service Provider partner, and a Citrix Preferred Services Partner.

License review

We compare what you own with what you use, find unused entitlements and flag overlapping third-party tools you can retire.

Renewals and true-ups

We manage renewal timing, co-terming and right-sizing, so you're never surprised by a renewal quote.

Activation and adoption

We deploy and run the products included in your license, from NetScaler and XenServer to UniconOS and Experience Insights.

Citrix Licensing FAQ

What is included in Citrix Universal Hybrid Multi-Cloud (UHMC)?

UHMC is a single Citrix platform subscription. It includes Citrix DaaS with cloud and on-premises rights, NetScaler (up to 999 VPX instances with Premium features), XenServer (up to 10,000 sockets), Citrix SecurAccess ZTNA, Citrix Experience Insights, Citrix Device Posture and Citrix UniconOS. The Citrix Platform License also includes Citrix SecurAccess with Chrome Enterprise.

What is Citrix Platform Flex?

Citrix Platform Flex is a credit-based licensing model, launched in May 2026, for Citrix services on Citrix-managed cloud infrastructure built on Microsoft Azure. You buy a pool of Flex credits and allocate them by user persona across services such as Citrix DaaS Flex, Experience Insights, SecurSpaces and SecurAccess with Chrome Enterprise.

Is Citrix Platform Flex the same as Altanora FlexDaaS?

No. Citrix Platform Flex is a Citrix licensing model based on prepaid Flex credits. Altanora FlexDaaS is Altanora's month-to-month, pay-as-you-go Citrix licensing plan with no long-term commitment.

How do Flex credits work?

You buy a pool of Flex credits for the subscription term, typically 3 to 5 years. Credits are consumed monthly based on the personas and services you use, and they can be reallocated across Platform Flex services during the term. If you use them faster than planned, you can add credits for the rest of the term.

Can we move from traditional licensing to Citrix Platform Flex?

Yes. The move usually happens at renewal, and mid-term options may be available depending on your current contract. Your whole Citrix portfolio converts to Platform Flex, so Altanora models the full picture before you decide.

Does Citrix Platform Flex include Windows licensing?

It depends on the persona. For Windows Server multi-session, Citrix provides the required Remote Desktop Services and server OS licensing. Windows 11 single-session desktops need a customer-provided Windows license.

Can we pay for Citrix through our Azure commitment?

Citrix Platform Flex can be bought through the Microsoft Marketplace, which lets you draw down your Azure consumption commitment (MACC).

How do we renew Citrix licensing?

Citrix subscriptions are renewed through an authorized Citrix partner. Altanora manages renewal timing, co-terming and true-ups, and reviews your entitlements before the renewal date so you only pay for what you need and use everything you own.

What tools can UHMC replace?

Organizations commonly retire point VPN tools, standalone load balancers and WAF subscriptions, separate hypervisor licences, third-party thin-client operating systems and separate user experience monitoring tools, because NetScaler, XenServer, UniconOS and Experience Insights are included in UHMC.

Related services: Pay-as-You-Go Citrix Licensing · Citrix Funded Pro Services · Citrix SecurAccess with Chrome Enterprise · Managed NetScaler · Managed XenServer · Citrix SecurSpaces

Find Out What Your Citrix License Already Includes

In a free Citrix License Review, Altanora maps your entitlements, finds the tools you can retire, and shows whether traditional licensing, Platform Flex or pay-as-you-go fits you best.

Book a Citrix License Review