10 Things You Need to Know About Citrix Before Renewing Your Citrix License

Since 2024, Citrix has undergone a major transformation in its licensing and product strategy, delivering unprecedented value, flexibility, and simplicity for organizations navigating today’s complex IT landscape. This major licensing simplification that removed hundreds – if not – thousands of Citrix licensing SKUs to only a handful of offerings (essentially 3 core SKUs now),  has opened the opportunity to customers to unlock the real value of Citrix technologies working together. But that’s not all. In addition to the licensing simplification, Citrix acquired newer technologies (e.g. uberAgent, deviceTRUST, Strong Network, and Unicon)  bringing even greater value to the existing Citrix DaaS / CVAD ecosystem. This has created a huge opportunity for existing and new customers to maximize ROI in their journey of digital transformation.

Here’s what you need to know to make the most of Citrix’s latest offerings and maximize your return on investment.

1. A Massive Licensing Overhaul: From Thousands to Three Citrix has simplified its licensing model from hundreds (if not thousands) of SKUs to just three core options, Citrix Universal Hybrid Multi-Cloud, Citrix Platform License and Citrix for Private Cloud.. This massive simplification opens the door for customers to finally unlock the real value of Citrix technologies working seamlessly together.
2. Citrix Universal Hybrid Multi-Cloud: Ultimate Flexibility This top-tier license provides unlimited access to Citrix and NetScaler features across on-prem and any cloud environment—ideal for organizations prioritizing agility and hybrid deployments.
3. Citrix Platform License: All-Inclusive Simplicity: Provides all Citrix and NetScaler capabilities with infinite capacity under a single license. This is ideal for enterprises consolidating their application delivery infrastructure and looking for a unified, future-proof solution.
4. Citrix for Private Cloud: Stay Compliant and Secure On-Prem Designed for organizations that must remain on-premises due to regulatory needs, this option includes full Virtual Apps and Desktops capabilities, including XenServer.
5. Premium Features for Everyone All licenses now include Premium access. No more tiered limitations or unexpected costs—every customer gets the full range of high-value features.
   
   
   
   
6. Strategic Acquisitions That Boost Value; Citrix is now more powerful than ever, thanks to:

   • Unicon (eLux OS): Unicon: Citrix’s most recent acquisition in January 2025 brings Unicon’s secure endpoint OS (eLux) and management capabilities to a new level in Citrix’s technology stack. By controlling the endpoint, Citrix controls the entire experience. Unicon helps organizations extend the hardware lifecycle, reducing costs. Unicon can replace and eliminate costly solutions such as IGEL, Liquidware, Nerdio and others. 

    

   • UberAgent (Vast Limits Acquisition): Citrix acquired Vast Limits, makers of uberAgent, a leading monitoring and analytics solution. This addition brings full-stack monitoring with deep visibility into both physical and virtual endpoints, enabling IT teams to optimize performance, security, and user experience across the enterprise. uberAgent can replace and eliminate the costs of other costly solutions such as ControlUp, sepago, , Cisco ThousandEyes, Dynatrace and others.

   • DeviceTRUST: Citrix acquired deviceTRUST in late 2024 to enhanced the zero trust Citrix Platform strategy. This new technology provides a central contextual platform for enterprises that needs to meet all security, compliance and regulatory requirements. deviceTRUST can replace and eliminate the costs of other costly solutions such as PolicyPak. Strong Network: Citrix acquired Strong Network in late 2024 focused provide a secure cloud development environment platform to help customers build, launch and access mission-critical applications more efficiently and cost-effectively. Strong Network: Secures cloud development environments. These tools integrate natively into the Citrix stack, replacing expensive third-party solutions.

   
   
   
   
7. XenServer Premium Edition: XenServer is now part of all Citrix subscription offerings providing a premium hypervisor optimized for Citrix workloads – including features such as PVS Accelerator, Intellicache and MCS Read Cache. XenServer can replace and eliminate the costs of other costly solutions such as VMWare vSphere and Microsoft Hyper-v.
   
   
   
8. Unlimited NetScaler: Upon the launch of Citrix’s new subscription offerings, NetScaler was not left behind. Citrix now offers unlimited NetScaler software instances when you select Citrix Universal Hybrid Multi-Cloud or Citrix Platform LIcense. In return, this brings a big opportunity for customers to not only optimize and secure their Citrix environment but also internal web apps, SaaS apps, or use built-insecurity features such as WAF (Web Application Firewall) to stop web threats. NetScaler can replace and eliminate the costs of other costly SSL VPN or Application Delivery Controllers such as Cisco, F5, Fortinet and others.
   
   
   
   
   
9. Real ROI: Practical Strategies for Existing and New Customers
   

   Citrix’s new licensing and technology roadmap are designed to help organizations:

   
   

   Consolidate Point Solutions: By integrating application delivery, security, analytics, and endpoint management under one platform, customers can eliminate redundant tools, reduce operational complexity, and cut IT costs.
   

    

   Enhance Security and Compliance: Built-in advanced security features help protect business-critical apps and data, supporting regulatory compliance and reducing risk.

    

   Optimize User Experience: Enhanced monitoring (via UberAgent), analytics, and high-performance app delivery ensure users have a seamless experience, boosting productivity and satisfaction.
   
   Future-Proof Investments: The new licensing model guarantees access to all future Citrix and NetScaler innovations—including those from new acquisitions—under your existing subscription, protecting your investment and enabling continuous improvement.
   
   Smooth Transitions: Citrix and its partners are committed to making transitions to the new licensing model easy and non-disruptive, with tailored support for both existing and new customer
   
   

10. Altanora Makes It Easy – Especially forSmall and mid-sized businesses (SMBs) who by partnering with Altanora can achieve significant ROI and TCO advantagesand seamlessly manage their Citrix environments. As a Citrix Double Platinum (Fusion CSA and CSP) and Preferred Services Partner (CPSP), Altanora offers SMBs access to flexible, pay-as-you-go licensing, including Citrix Flex DaaS and Universal subscriptions, so you only pay for what you use, with no minimum commitments or overage penalties. 
    
    

    This model brings all the Citrix platform capabilities available in Citrix Universal Hybrid Multi-Cloud already mentioned, delivering a high-performance digital environment to users connecting from anywhere and any device.

     

    Bonus: Get a FREE Environment Assessment Not sure where to start? Let our Citrix-certified experts assess your environment at no cost and help you uncover hidden value in your current setup.